As content is still a very important element to digital marketing success, your approach must also evolve along with the advent of the latest technology. One of these is how the mobile devices have taken over the world for the past few years. With the use of mobile devices, readers are using small screens to interact with the content. With this, you writing style must take into account these factors.
Here are some of the best practices when writing for mobile audience:
The experience of reading on a mobile device is different from that of a larger screen. On larger screens or desktop computers, eye-movements typically start at the upper left corner and move right and then down, while on mobile devices, eye-movements will likely stay in the center of the screen. With this, people may engage on the text on a mobile device differently as compared to a larger screen, and your mobile content writing should reflect this.
Consider short solid headlines
As much as possible, have short headlines as they are easy to scan and digest on a mobile device. Long headlines might be okay on larger screens. However, they can take up most of the screen on a small mobile device. Create short and strong headlines that capture attention without occupying the whole screen.
Start with your most powerful point
On a mobile device, so little of your content will be displayed at one time. With this, try to start with your most powerful point or make the strongest claim upfront for your readers to be interested in what you are going to say. Take note that readers want to decide quickly whether or not they’ll read your content.
Have short paragraphs
Another thing to think about is how your text will appear on the small screen. Avoid having long paragraphs with more than five or six sentences as it hard for your audience to decipher. Instead, write short paragraphs that are easier to follow on a mobile device.
Focus on your topic
It is important to focus on your topic in your mobile content writing. Your readers want to get the essentials quickly and they don’t have the time for distractions. So, eliminate those unnecessary statements and say what you need in order to make your point.