Best Practices When Writing for Mobile Audience

As content is still a very important element to digital marketing success, your approach must also evolve along with the advent of the latest technology. One of these is how the mobile devices have taken over the world for the past few years. With the use of mobile devices, readers are using small screens to interact with the content. With this, you writing style must take into account these factors.

Here are some of the best practices when writing for mobile audience:

Mobile experience

The experience of reading on a mobile device is different from that of a larger screen. On larger screens or desktop computers, eye-movements typically start at the upper left corner and move right and then down, while on mobile devices, eye-movements will likely stay in the center of the screen. With this, people may engage on the text on a mobile device differently as compared to a larger screen, and your mobile content writing should reflect this.

Consider short solid headlines

As much as possible, have short headlines as they are easy to scan and digest on a mobile device. Long headlines might be okay on larger screens. However, they can take up most of the screen on a small mobile device. Create short and strong headlines that capture attention without occupying the whole screen.

Start with your most powerful point

On a mobile device, so little of your content will be displayed at one time. With this, try to start with your most powerful point or make the strongest claim upfront for your readers to be interested in what you are going to say. Take note that readers want to decide quickly whether or not they’ll read your content.

Have short paragraphs

Another thing to think about is how your text will appear on the small screen. Avoid having long paragraphs with more than five or six sentences as it hard for your audience to decipher. Instead, write short paragraphs that are easier to follow on a mobile device.

Focus on your topic

It is important to focus on your topic in your mobile content writing. Your readers want to get the essentials quickly and they don’t have the time for distractions. So, eliminate those unnecessary statements and say what you need in order to make your point.

Essential Skills That Will Help You Succeed in an Online Business

When running an online business, there are a number of critical skills that will increase your chances of achieving success. It may be true that you can never have enough knowledge, but acquiring new skills will make you a more efficient entrepreneur, especially in the fast-paced world of technology. Here are some essential skills that will help you succeed as an online entrepreneur:

Technical

Having an online business will test your technical abilities. It might be easy to buy a domain and a hosting plan. However, things can get pretty complicated from there. For example, if you want a custom design a template for your site or what if your WordPress site gets hacked, how will you get it back up and running as soon as possible? These are just some of the technical aspects that you have to deal with.

SEO

Another skill that you have to develop is SEO (search engine optimization). Most websites rely on organic search as the main source of traffic. This process begins the keyword research, then creating optimized content. You might have to constantly tweak your website to improve its SEO. Otherwise, you’ll not be able to compete with other online businesses. Other things include having a responsive design, backlink building, load times, etc.

Creating quality content

‘Content is king’, as they used to say. This just emphasizes the importance of having a quality, value-added and search engine-optimized content. Take note that a good content is one way to drive traffic, build trust and attract new leads and customers to your business. However, content doesn’t have to be text-based always. It can also be podcasts and videos.

Demonstrate expertise in your niche

In order to gain trust with your target audience, you have to demonstrate that you are knowledgeable and experienced in your chosen industry. As you begin your journey as an entrepreneur, you may not necessarily know all of the ins and outs of your niche. But if you want to rise quickly in your industry, invest in your growth and become a voracious student of it.

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4 Ways You Can Use Instagram to Drive More Sales

Instagram has 300 million active users per month that is far more then Twitter. It also provides a great platform for the users to connect with their favorite products using the medium of photographs and images.

Below we share some tips to ensure that you get the most out of our Instagram followers.

#1 Profile Link

The only place you can post a link to your website or business on Instagram is your profile page, therefore don’t mention to add a link or connection with your business’s website that can ensure that your Instagram followers convert to actual traffic on your business site.

#2 Account Name and Profile Picture

Choose an Instagram name and profile picture that is relatable and recognizable. Most businesses tend to change their name and profile picture a lot creating a confusion in the followers regarding the true identity of the page. Therefore be consistent but don’t sacrifice creativity.

#3 Sharing Photos

90% of the information that our brain receives is in form of visual cues or photos. Using this recognition power you can create a strong brand for your business. Share photos and facts about your product in a very interesting and unique way to ensure that users wish to follow you.

#4 Be Professional

When sharing photos or posts on your Instagram page ensure that you do not sacrifice professionalism. Ensure that all the posts are high quality and carry a value for your followers.

It is not only the huge user base that makes Instagram a great marketing option, but research reveals that most Instagram users are actual buyers that search for actual products over the platform. If you’re still not sure where to start, watch this CJ video about Instagram Marketing, it’s going to help you out for sure!

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3 Tactics to Help You Build Your Brand

A brand carries a very unique value, it has the capability of creating instant recognition for your products and also provides a great opportunity for the customers to improve their interaction with your product or service. Below we share few simple methods through which you can create a strong brand image for your products.

1) Create a visual point of focus for your customers. A unique logo or packaging can create a strong and impactful perception in the minds of your customers. Use themes, colors and shapes that match the ideology and essence of your product. Do market research to understand what your customer wants from your product and reflect those desires in the logo or packaging of your product.

affinity-marketing2) Affinity marketing refers to the technique through which you can sell your products in relation with other products that are used in combination with your product. Using such a technique you would be able to attract the customers of one brand towards another and create a strong impression over your customers.

3) Human beings have a very strong sense of shapes, figurine, colors and packaging, therefore associate a recognizable mascot, face or celebrity with your products to create a sense of familiarity that would motivate the users to get attracted to your products.

A brand not only motivates the manufacturer to improve and perfect their product in order to hold the loyalty of their customers, but it also creates loyalty amongst the customers ensuring that you are able to secure a place for yourself in the market.

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3 Easy Tips to Grow Your Business on Social Media

In the 20th century it is difficult to imagine a world where social media is not an integral part of society.

Today websites like Facebook, Instagram and Twitter have billions of active users that are always on a lookout for new and creative products, brands, tools and ideas. Below we share some of the steps through which you can glean most out of your social media marketing campaign.

Tip #1 – Provide Value

If you only post advertisements on social media page then you would not be able to attract a lot of followers. In order to be truly impactful you should follow the commonly used principle of 1 in 7.

This principle states that out of every 7 posts only 1 should relate to advertising while the rest should concentrate on providing quality and insightful content to your followers. By using this idea you would be able to create a much more valuable tool for your business.

Tip #2 – Listen

Question is a very powerful tool to start a conversation. Most users on social media love to share their opinion on different topics. You can use this opinionated audience to your advantage by asking thought provoking questions relating to your business.

Such questions have the power to spark a conversation that could spread like a wildfire amongst different groups of people over the internet.

Tip #3 – Surprise Your Audience

Reward your audience for regularly interacting with you. The active users on your page or forum should get custom notification or should be mentioned as the lead contributors over your page. You can also provide small incentives for remaining connected with your pages.

Social media has become a very important and powerful tool for small business to excel and fulfill their marketing needs. Compared to traditional marketing social media provides a cheaper and much more effective alternative.

If you’re still not convinced about social media and the impact that it can have in your business, look at the following infographic, it may help you get a better idea of how everything works and why.

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